Hiring a Home Staging Professional
You’ve made the decision to sell your home, you’ve chosen the best realtor, determined the price and are ready to sit back and watch your realtor do his or her thing – namely, sell your house in a short period of time and for the asking price, or more, if you’re lucky and you live in Richmond Hill or Toronto, where the market is hot. It’s exhilarating and stressful all at the same time!
These are great first steps, but there is more to selling a home than simply picking a realtor, setting a price and having an open house. Understanding how potential buyers perceive your home is just as important as listing it. Studies show that new home buyers are more likely to make an offer on a home that they can envision themselves living in, and while home shoppers have a checklist of important items, most purchases are made based on emotions – think love at first sight. Understanding how to create flow, eliminate clutter and create a peaceful space that is inviting to others is essential.
It is important to understand that while you are attached to your things – your art, family photos, the comfy rocker in the corner, the collection of trinkets on the shelf in the living room, and all of the small appliances you use in the kitchen every day, new buyers aren’t and it’s nothing personal. New home owners want to see their own belongings in your home and need to have the open space to envision their own art on the walls or their antique sideboard in the dining room.
This is where home staging can be of great value to you BEFORE your home goes on the market. Understanding how home buyers make purchases and what they want to see is what a staging professional specializes in. They can also very tactfully help make suggestions as to where minor improvements could be made such as repainting and rearranging furniture and moving certain items out of sight. They understand flow and function of rooms and are adept at creating functional, yet aesthetically pleasing, spaces.
Too often home sellers wait until their home has been sitting on the open market and not selling before they decide to hire a home staging professional. This can end up costing the homeowner thousands of dollars as they may have been advised to reduce the price of their home or are potentially sitting on a double mortgage – not to mention all the wasted time. According to a Coldwell Banking Survey, staged homes sell twice as fast as un-staged homes. Making the investment upfront can help you save money, time and stress, and ensure a home that sells quickly.
Hiring the right home staging company is just as important as the staging itself. Do your research; ask for references and check their website for samples of their work. And remember your home is your biggest investment and your home staging professional should have your best interest in mind as they are there to help you achieve your goal.